Among the corporations said to be interested in purchasing Peloton are Amazon and Nike.

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Who want Peloton?

Dianna "Mick" McDougall

Like most fitness equipment, Peloton has ended up as garage sale browsing fodder. Multiple reports out Friday revealed that several companies—namely Amazon and Nike—were considering a purchase of the at-home fitness maker. In general, Peloton makes an attractive takeover target because it’s on decent financial footing, boasts a highly loyal user base, and has become much cheaper due to its recent stock plunge (down nearly 85% from its 2020 peak). So why would it make sense for Amazon or Nike? Amazon: Peloton would give Amazon a bigger foothold in the wellness area, which it’s already exploring with its Halo fitness band. Amazon could also lend its supply chain expertise to shore up Peloton’s logistics woes, and perhaps bundle a Peloton subscription into its Prime membership. Nike: Buying Peloton would represent a bold pivot by the company from fitness tech software to hardware. But the brand fit is there, Axios notes. Other potential buyers have also been floated, including the usual suspects Apple, Google, Netflix, Microsoft, or a private equity firm. Still, any deal is contingent on the support of Peloton CEO John Foley, who has a tight grip on the board’s voting power. He’d have to be in a truly despairing mood to sell the company he co-founded in 2012.